Queensland Outdoor Sector Surveys
Quantifying Trends in the Outdoor Sector
The surveys aim to collect data from the outdoor sector in Queensland with the purpose of indicating and quantifying industry trends and identifying areas in which organisations require further assistance. The surveys capture a state wide overview of the outdoor industry and it’s progression over time, aiding QORF in advocating on future matters specific and relevant to the outdoor sector.
In early 2016, QORF undertook a survey of its members, to improve our understanding of the sector to assist us to perform as the peak body for outdoor recreation in Queensland.
While the roles and target markets of the respondents differed, there were core commonalities in the overarching messages from their survey responses. While the outdoors is seen as offering great potential for all to enjoy, the outdoor sector remains somewhat limited due to a lack of public profile, aligned fit across a suite of government policy and agendas, an over-reliance on volunteer labour, and an incapacity to prioritise organisational development.
This report summarises information collected from a survey compiled by the Queensland Outdoor Recreation Federation Inc. (QORF). The survey aimed to collate data from the outdoor sector in Queensland with the purpose of indicating and quantifying sector trend data and identifying areas in which organisations require further assistance. The survey captured a state wide overview of the outdoor sector and its progression over time, aiding QORF in advocating on future matters specific and relevant to the outdoor sector.
The report includes information on user groups that took part in the survey, how the information was gathered, findings, and conclusions and recommendations based on survey results.
Following on from previous Queensland Sector Surveys in 2006, 2008 and 2010, the Outdoor Sector online survey was
- to make the survey commitment for respondents less onerous and complex;
- to capture key, current issues for investigation; and
- to reduce duplication with other surveys such as the National Camping Surveys (ACA, CVI) and the National Outdoor Sector Survey which aims to capture workforce development data.
In 2010, 121 representatives of the outdoor sector responded to the Queensland Outdoor Sector Survey. This biennial survey helps us profile the industry, identify areas where organisations need assistance, and provides an indication of trend data.
The report data will be used to aid QORF inform Government on matters specific & relevant to the outdoor industry, & inform QORF regarding the services we supply to the sector.
Excerpt: What’s happening within the Industry?
- Volunteers remain an important component of outdoor activity delivery with more than 40% of organisations having 10 or more volunteers working for their organisation
- Typically, staff stay with an outdoor organisation for between 1 and 5 years
- Camping, Bushwalking, Canoeing and Team Building Activities continue to represent the most popular activities delivered by the outdoor sector
- Education, Events and Training are the most commonly delivered services provided to clients, although outdoor related tourism services are delivered to the largest number of people
- General public (including tourists) and school/ education groups are the sectors largest client groups
- Nearly 83% of organisations provide professional development/ training for their staff
- In 2010 more than 3,500,000 people accessed services from 67 of the outdoor organisations surveyed
In 2008, 155 representatives of the outdoor industry in Queensland responded to QORF’s Queensland Outdoor Industry Survey.
This biannual survey helps us profile the industry, identifying areas where organisations might require further assistance, and providing an indication of trend data.
The report highlights key findings was used to aid QORF inform Government on matters specific & relevant to the outdoor industry, & inform QORF regarding the services we bring to you.