Honor beats Xiaomi, Oppo and Vivo: its secret to succeeding in global shipments, the right price

Phones like the new HONOR Magic 8 Pro are elevating HONOR at a high level of prestige, making it the brand with the fastest growth in shipments internationally, even surpassing other well-known Chinese brands.

According to data from the independent consulting firm Omdia, HONOR has seen 55% year-on-year growth during the period from Q1 to Q3 of 2025, positioning itself among the top 10 manufacturers worldwide.

It is relevant to mention that, five years ago, Honor’s international sales represented less than 10% of its global sales.

HONOR has established its launch strategy in a specific price range, between 300 and 500 dollarswhich distinguishes it from other Chinese manufacturers.

This price segment made up 23% of its international shipments during the first three quarters of 2025, recording the highest share among major Chinese manufacturers.

According to a graph provided by Omdia, it is observed that HONOR has surpassed OPPO, vivo and Xiaomiand has had an outstanding performance in Europe.

During the same period, HONOR positioned itself among the top five manufacturers in markets such as the United Kingdom and Franceand reached second place in the folding book segment in Western Europe.

The HONOR Magic V5 has been crucial for its rise in a challenging market, especially after the notable launch of Samsung’s Galaxy Z Fold 7.

Its compact design, long battery life and advanced artificial intelligence capabilities have made the HONOR Magic V5 one of the most attractive foldables available on the Spanish market.

In Central and Eastern Europe it has also obtained significant resultswith a 15% increase in shipments during the period from Q1 to Q3 of 2025.

The brand strategy has focused on brand discipline, execution in distribution channels and product differentiation, which has been fundamental to achieving these successful results.

In other regions it is also having excellent performance and Latin America has become a central axis for its device distribution strategy.

It is strengthening its presence in Mexico and Central America, and in other regions such as the Middle East and Africa, where it has become a key driver of incremental growth, with total shipment volume comparable to that of Latin America.