Google knows you better: Personal Intelligence comes to AI Mode for extreme precision

Google’s search function will now incorporate Personal Intelligence, an innovation originating from Gemini that makes it easier to interact with other company applications to access user information.

Google has entered the year 2026 with determination, betting on its secret advantage to lead in the artificial intelligence competition, an advantage that neither OpenAI nor its competitors possess: user data.

By signing up for Google, we automatically get access to Gmail, YouTube, Drive, Photos, and other globally widely used services that are essential for the average internet user.

Google now intends to use these services for Gemini to provide a more personalized experience for each user individually; The company believes this is crucial to definitively demonstrate the true potential of artificial intelligence.

Google calls this “Personal Intelligence” and recently announced that will also implement it in your search engine to provide more personalized and useful results for users.

Specifically, Google’s new AI Mode will be able to connect to applications like Gmail and Google Photos to collect user information and provide answers that would otherwise be unreachable.

For example, in a Google demo, a user is searching for new sneakers, and AI Mode identifies your favorite brand showing you options that differ from your previous searches.

AI Mode can recognize the user’s preferred brand by analyzing data from Gmail (such as recent invoices) and Google Photos (such as recent images of the user’s sneakers).

In another case, a user is looking for activities for their next vacation; AI Mode can reference the hotel booked via Gmailand review past vacation photos in Google Photos to suggest a personalized itinerary, including children’s museums or an ice cream shop if you spot a lot of ice cream photos.

Google also highlights that this technology will make our purchases easier, since AI Mode can now analyze the type of products we purchase and our favorite stores.

From this information, you can recommend a jacket from our favorite brands that is suitable for the trip we planconsidering, for example, if the destination will be cold.

This additional information can also be used in fun ways; For example, we can ask “If it were a movie, what would it be?” or ask him to describe our ideal day.

As when it was announced for Gemini, Personal Intelligence shows that AI is most useful when it knows more about us; However, it also reveals the amount of personal data Google has about us and its willingness to use it for marketing purposes.

Google must be aware of the possible resistance that this function could generate, which is why they have promised that It will not be activated by default and that users will be able to choose which applications will provide data to the search’s AI Mode.

Additionally, all of these features are exclusive to AI Mode and will not be integrated into traditional search results, at least for now.

Google has also reiterated its promise not to train its artificial intelligence with user data “directly”, although it has clarified that Yes, you will use the responses generated by AI Mode to refine your models.

In other words, the AI ​​will not train directly with our personal photos, but it will use the responses (including personal details such as favorite brands or vacation activities), which has already generated some criticism.

For now, Personal Intelligence is only available in English and in the United States, but Google has already announced its intention to expand it globally in the future.