As OpenAI introduces advertising on ChatGPT due to insufficient revenue from other sources, Satya Nadella has called on society and the industrial sector to embrace artificial intelligence, warning that otherwise he could be forced to discontinue it.
These shocking statements were made during the World Economic Forum in Davos, an event that, in addition to addressing global issues, is focusing on artificial intelligence.
After the initial enthusiasm, popular support for this technology is rapidly declining, whether due to the creation of low-quality content known as “AI slop”, or due to the increase in RAM prices due to high demand for components by AI companies.
According to Satya Nadella, loss of connection with the public represents the biggest risk to AIa possible scenario if the technology is not used “to do something meaningful that transforms people, communities, countries and industries.”
Nadella even warns that the industry could lose the “social permission” to use energyan already scarce resource, to train artificial intelligence systems.
Data centers dedicated to AI consume enormous amounts of electricity, to the point that companies like Google and OpenAI are investing in the reopening and construction of nuclear plants to “feed” the AI.
This, in a context where many countries face an energy crisis, is not defensible, and Satya Nadella recognizes it; For this reason, he insists on the need for AI to demonstrate its potential, or at least, what he considers to be its potential.
Nadella is one of the technology leaders who has most promoted the idea of AI as a fundamental support for the future, stating that It is a “cognitive amplification tool” that will help humans achieve their goals.
However, in practice, those futuristic promises have not materialized, and in reality, people use AI to generate Ghibli-style images or to undress women without their consent.
For this reason, Nadella maintains that The industry must make artificial intelligence a requirement to get a jobcomparing the ability to use AI with the ability to use Excel or other office tools.
Besides, Nadella prefers to stop using the term “slop” to refer to content generated by artificial intelligence, opting instead for “bicycles for the mind” that help us reach our destinations.
Since generative AI came to prominence three years ago with the launch of ChatGPT, this technology has evolved, but it faces the same problem: once the initial novelty wears off, people don’t really use AI as much, even for truly useful purposes.
At Microsoft they are very aware of this, and have revolutionized their business to integrate Copilot into all aspects of Windows 11 and promote subscriptions to their Microsoft 365 service.
Now, the risk of this approach is clear to everyone, and hence the industry’s efforts to find the “holy grail,” a way to use AI that satisfies users and justifies the investment made.
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