Exclusive! Google will not follow ChatGPT: Strengthens its ad-free commitment on Gemini

As we await the Gemini Live update that will bring Gemini’s advanced voice mode up to par with the latest AI models, Google DeepMind reaffirms its commitment to keep Gemini free of advertising.

In an interview given to Alex Heath and reported by 9to5GoogleDemis Hassabis, CEO of Google DeepMind, emphasized his decision to don’t follow the same path as ChatGPT when introducing advertisements on the platform.

It recently emerged that OpenAI plans to implement advertising in free accounts and ChatGPT’s new Go service, now accessible globally.

This measure seems to tarnish the user experience that ChatGPT had offered until now, in order to open a new source of income in the face of OpenAI’s complicated economic situation, according to reports from The New York Times.

Hassabis made these statements during a conversation in the context of the World Economic Forum in Davos, Switzerland.

In fact, his comments about ChatGPT’s recent strategy were: “It’s interesting that they decided to do it so soon… They may feel the need to increase their income«.

With these words, Google DeepMind assures users that they have the financial support necessary to keep Gemini an ad-free experience.

Y It is not the first time that Google discusses its plans about keeping Gemini free of advertising.

Last month, Dan Taylor, Google’s vice president of Global Advertising, stated that “there are no ads in the Gemini app and there are no current plans to include them.”

This was a response to an AdWeek article that claimed Google had revealed to some clients its plans to introduce advertising into its AI model.

At a time when Gemini is getting a lot of attention Due to the major update to the Gemini 3 Pro, any hint of advertising would be seen as a hindrance by users.

Google focuses on Gemini core

Google indicates that its focus is on the “core experience” of Gemini: “We are focusing on the core experience and core technology to be an enhanced assistant, capable of tackling a broader range of tasks and in various formats.”

He goes on to say: “If you are looking for a universal assistant that you can trust, who is personal and who really knows you, you would want to be sure that Your recommendations are really helpful., impartial and free of influence«.

The following statements by Demis Hassabis, who in addition to being CEO and co-founder of DeepMind is a distinguished neuroscientist and pioneer in artificial intelligence, are key: “And I think that if you start mixing this with advertising, it could be viable, but you have to proceed very carefully.”

The usage data and market share that Google now possesses has completely changed the rules of the game compared to a ChatGPT that, a year ago, clearly dominated the market against other competitors.

Google is consolidating each of its strategic moves from announcing Nano Banana in August last year to the recent agreement with Apple to integrate Gemini into the iPhone ecosystem, which has been validated as proof of the supreme quality of its generative AI.