Paddle Australia sets a new course

Paddle Australia sets a new course

Paddle Australia has officially launched its new corporate name and brand.

Posted on 18.06.2018

Paddle Australia, Australia’s National Sporting Organisation responsible for the promotion, support and management of canoeing, kayaking and other paddle sports, has officially launched its new corporate name and brand.

Paddle Australia, formerly Australian Canoeing, is embarking on a new strategic journey. Our re-branding signifies a fresh positioning of the organisation as it continues to manage and develop the sport but also places a greater focus on promoting and encouraging recreational paddling in all its forms.

Paddle Australia will shortly release a strategic vision and plan for paddling in Australia. Over 300,000 active paddlers already enjoy the fitness, health, well-being and other benefits of paddling on our pristine waterways. As demand changes and more people look to spend their recreational time in their own way, more are discovering the positive outcomes that paddling offers. The key role for Paddle Australia is to lead, connect and grow the paddling community into the future.

“The rebranding to Paddle Australia is one very visible step in the exciting new direction our organisation is taking,” explains Paddle Australia President, Andrea McQuitty. “Paddling is a very diverse activity and a unique way to enjoy the natural environment, whether with friends or family, for adventure or exercise, at your own pace or in competition with others.  Our diversity is our strength and the name Paddle Australia reflects the inclusive and diverse nature of our activities.”

“Paddling is deeply ingrained in the Australian lifestyle. Australians have long enjoyed the relaxation and adventure of paddling, exploring the abundance of scenic inland and coastal waters. Australian paddlers have also experienced great success internationally and at the Olympic Games.”

“In 2018 and beyond, paddle sports have enormous potential to become an integral part of the healthy lifestyle of even more Australians of all ages. The Board of Paddle Australia is looking forward to embracing this future in full cooperation with our member state associations, clubs and, increasingly, our commercial partners.”

Pleasingly, the brand change has been embraced by all member state associations of Paddle Australia. Five have changed their own corporate identities (Paddle Western Australia, Paddle NSW, Paddle South Australia, Paddle Victoria and Paddle Tasmania), with Queensland seeking to make changes to their constitution in September this year.

“Paddling is changing and growing, and we must respond. The brand changes we have all made are a first step. Collectively one of our goals is to create an engaged community that reflects a positive, shared culture and values, causing everyone to want to be “a part of paddling” in Australia,” says Paddle Australia CEO, Phil Jones.

“We are now going through a very busy time at Paddle Australia planning some exciting changes to the services that we and our state associations offer. It will take a significant effort from all of us, particularly our state associations and clubs, working together to make the changes needed to maximise the potential of paddling in Australia,” Jones added about the journey ahead.

Follow Paddle Australia via the website www.paddle.org.au and social media onwww.facebook.com/paddle.org.au as well as www.instagram.com/paddle_australia andwww.twitter.com/paddle_aus

            

 

 

 

Share

FacebookTwitter

Have a story to tell or news to share?

Let us know by Submitting a News Story

Discover Queensland

Explore all of Queensland’s adventures.

Start Exploring

What's On

Jul

28

National Tree Day Community Tree Planting

Plant trees to ensure wild koalas have a future. Embrace the outdoors and let the kids get dirty! Enjoy a free family picnic.
Read more

Aug

10

Pinnacle Sports Top Rope Course

If there is one question we’re always asked by non-climbers, it’s this – how do you get the ropes up there?!
Read more

Sep

07

Pinnacle Sports Vertical Rescue Course

Learn to be capable of implementing an effective rescue
Read more

Latest News

The Winners 2019

The winners of the 2019 Visioning the Outdoors Film & Photo Competition

Read more
Inspiration at Uluru with Deadly Runners

The Deadly Fun Run Championships in the shadow of Uluru

Read more
National Trust Q10 Challenge

All 10 Queensland Great Walks in just 10 days!

Read more

Become a member

QORF welcomes applications for new Community and Green Circle Members from organisations and individuals involved in the outdoors

Learn More
Tail Lights by Georgina Pratten