Media Management

Media Management

Resources to help you be more effective in the way you manage your relationships with the public and the media

Please note: this page is a work in progress. Any ideas for updates and inclusions will be gratefully received. Thank you.

Basics

Media Training Kit

Media Training Kit

Source
Womensport Queensland

How to Conduct a Successful Media Campaign

How to Conduct a Successful Media Campaign

These steps are designed to walk you through the development of a media campaign strategy. They will help you stay focused, select the right media, and help you write your press release.

The Media Release

How to write a press release

How to write a press release

Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your your contact information at the end.

Source: Wikihow

Writing a press release that will turn media heads

Writing a press release that will turn media heads

Imagine how your business could benefit if it received some solid media coverage, in a newspaper, a magazine, on radio, television, or online.  Media outlets are used to receiving press releases.  In fact, most outlets encourage them.  Why? – because if you can send them what is, in effect, a ready-made story, you are helping them to fill the space in their publication that they need to fill.

Media Release Template

The Press Conference

Arranging a Press Conference

Arranging a Press Conference

Holding a press conference is a simple, effective way to communicate your message with the media. Holding a successful press conference can generate news about your cause and awareness about your project. This section looks at the elements of planning a successful press conference, when to hold a press conference, and how best to communicate with the media and the public at a press conference.

Source
The Community Toolbox (Chapter 6)

How to manage a press conference

How to manage a press conference

Press conferences are media events. They are designed to either get positive press coverage of an announcement by your organisation, perhaps of a new policy, product or service, or to limit negative coverage of a problem or disaster.

Press conferences are unlike any other presentation opportunity, and the repercussions can be serious if  you mess up, so it is well worth finding out how to manage them well.

Source
Skills You Need

Other interesting and useful resources?

Email industry@qorf.org with all the details

DisclaimerPlease note that QORF does not endorse the quality of any of the resources listed on this page and will not accept responsibility for any omissions or mishaps caused as a result of their use. That said, we wish you all the best for your next media communication or event  and we are very happy to help promote it for you when the time comes. Go to the What’s On page for more information.

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