Preparing a Presentation
In writing a speech, you have only two objectives …
- Making a good impression and,
- Leaving your audience with two or three takeaways.
The rest is just entertainment.
Your presentation is NOT what you put on screen – it is what you say and how you say it!
How can you ensure you make these crucial objectives?
What is the reason for the presentation?
What is the intended outcome?
Who is the audience?
What style are you going to use?
Write the words!
- What is the opening statement?
- What are the key messages – no more than 3!
- How will you close?
Practice out loud!
Consider visual support material:
- Do you need PowerPoint slides, handouts, props?
- Note: the slides are support material – they are NOT the presentation
Create your visual support material!
- If using slides, who will change them?
- If someone else manages the slides you are free to ‘present’
- Out loud – to an audience
- With visuals, if being used.
- Do NOT look at your slides – do not turn your back on your audience!
- Do NOT read your slides – it makes you look unprepared!
Never start your speech or presentation with an apology (“I have a cold, I’m not feeling well, I was just invited to speak a few hours ago, the dog ate my homework”). This puts your audience on edge, making them worry that you’re going to lose it!
When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today:
- Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed to the welfare of others, and you will gain their trust.
- Logos. Use data, evidence, and facts to support your pitch.
- Pathos. People are moved to action by how a speaker makes them feel. Wrap your big idea in a story that will elicit an emotional reaction.
- Metaphor. Compare your idea to something that is familiar to your audience. It will help you clarify your argument by making the abstract concrete.
- Brevity. Explain your idea in as few words as possible. People have a limited attention span, so talk about your strongest points first.
This tip is adapted from “The Art of Persuasion Hasn’t Changed in 2,000 Years,” by Carmine Gallo
Harvard Business Review
More than just talking:
Katie Karlovitz on why you should approach public speaking as ‘show time’
Before delivering a speech, what do you do to prepare? Though it is important to fine tune the content of your message, it is just one of many things you should think about prior to speaking. In an interview with IABC, Katie Karlovitz, a public speaking coach for the consultancy On Speaking Terms, recommends approaching your presentation with the entire picture in mind.
To help you deliver a presentation that hits all of the marks, Karlovitz shared a snapshot of what her pre-presentation routine looks like:
1. Prepare and rehearse your content: “Never read off of your slides,” Karlovitz shares, “That is the kiss of death.”
2. Check your wardrobe: Make sure your outfit is ready the night before. Warns Karlovitz: “Your choice of wardrobe will be sending a message before you can say anything.” She recommends wearing a power color (like red) that will help you stand out, and shoes that will help empower you but still make you feel grounded.
3. Fuel up: Eat a good breakfast—but nothing too heavy if your presentation is first thing in the morning, says Karlovitz. And cut back on caffeine, which can mix with your pre-speech adrenaline, she warns.
4. Brush and floss your teeth: This isn’t just about good dental hygiene. “Those are your articulators—your lips, your teeth and your tongue—so you want to make sure that you awaken your mouth.”
5. Get familiarized with the space early on: Make sure you know exactly what your set-up will look like before it’s time to speak. Karlovitz recommends that if you can’t scope out the place early on, at least ask for pictures so you have a visual of what to expect.
“I liken this technique to being an actor on stage,” she shares. “This is more like a performance than it is just talking, so you want to be as ready as that.”
What are the top three qualities of an effective speaker? Listen to the complete IABC interview to find out.
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