How to manage in a VUCA world

How to manage in a VUCA world

Volatility | Uncertainty | Complexity | Ambiguity

We live in a VUCA world where rapid and unpredictable change has become the norm. But what does “VUCA” actually mean?

Volatility. Change is violent and uncontrollable.

Uncertainty. The future is unpredictable, making it hard to prepare for.

Complexity. With so much going on, things can often feel chaotic and confused.

Ambiguity. We lack clarity because it’s hard to know what the root cause of the problem is.


A VUCA environment can be dangerously disruptive.

So, it’s vital that we know how to cope.

Turn VUCA to your advantage using these four steps ...

  1. Counter volatility with vision. Create a compelling vision and values for your people. This will give them a clear focus and help them to react quickly to change.
  2. Meet uncertainty with understanding. What are your competitors doing? What’s new in your industry? When you’re “in the know” you’ll be able to anticipate threats and take advantage of new opportunities.
  3. React to complexity with clarity. Be crystal clear when you communicate, and promote teamwork and collaboration. This will give people a clear direction, and encourage them to solve complex problems together.
  4. Fight ambiguity with agility. Stay adaptable, even during uncertain times. Encourage people to learn new skills, stimulate debate, and embrace creativity.

Learn more





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