Go West!

Go West!

Outback Queensland tourism campaign coaxes coast-huggers to head bush

Posted on 27.02.2018

A coast-hugging road trip is a well-known, must-do Australian holiday, but a new tourism campaign is encouraging tourists to go west to outback Queensland.

Drive North West Queensland was developed by local councils, economic development groups and the Outback Queensland Tourism Association, and includes two self-drive routes between Cairns and Townsville.

“There’s barramundi, fishing, lava caves, there’s big cattle stations, there’s fossils at Riversleigh, there’s dinosaurs at Richmond and Winton and Boulia,” Richmond Mayor Wharton said.

The two self-driving tours launch on the coast and direct tourists to remote regions in the north-west.

“The Discovery Drive, which departs Townsville, goes to Hughenden, Winton, Boulia, Mount Isa and right back down the corridor into Townsville,” Mr Wharton said.

“And then there’s The North West Loop which starts in Cairns and comes out to Mount Garnet, Georgetown, Normanton, Karumba, Burketown, down to Cloncurry, back to Julia Creek, Richmond and Hughenden and back into Townsville.”

Mayor Wharton said the campaign has gone worldwide and is already being promoted in China through Trade and Investment Queensland offices.

‘Accessible’ outback Queensland

Anita Clark, a tourism consultant involved with the campaign, said the aim was to build awareness around the depth of experiences in north-west Queensland.

“We need to demonstrate how accessible it is because these drives are on fully sealed roads,” she said.

Source 
ABC News

 

Share

FacebookTwitter

Have a story to tell or news to share?

Let us know by Submitting a News Story

Discover Queensland

Explore all of Queensland’s adventures.

Start Exploring

What's On

May

08

Women’s Adventure Film Tour,Maryborough

The Women's Adventure Film Tour presented by Paddy Pallin is coming to the Sunshine Coast to celebrate Women's Week 2020!
Read more

May

08

Adventure Therapy Aotearoa POSTPONED


Read more

May

17

Kooralbyn Valley MTB 6hr Endurance

Kooralbyn Valley MTB Endurance 6hr Enduro 10 km loop
Read more

Latest News

Outdoor activities require stricter social distancing

Suggests a new Belgian study

Read more
Closures UPDATE (April 9)

Updated information on closures and restrictions

Read more
Chalk messages and drawings on streets

Bringing hope during the coronavirus pandemic

Read more

Become a member

We welcome applications for new Community and Green Circle Members from organisations and individuals involved in the outdoors

Learn More
Tail Lights by Georgina Pratten