One of the most beautiful and naturally diverse places on Earth, with a coastline of near 7000 km and more than 310 national parks, Queensland is the perfect place for a healthy outdoor services industry to grow and thrive.

The outdoor sector has many added challenges and responsibilities compared to other industries with lower entry level requirements. While many businesses have the luxury to get started with nothing but a laptop, others with a storefront and products, those in the outdoor
industry are exposed to a variety of challenges, from dealing with strict government regulations to the ever­changing weather. One thing, however, remains the same as any other industry: the importance of effectively communicating to your customers.

We are fast approaching the halfway of 2016 and long gone are the days when all you needed was a Yellow Pages ad and a business card at hand in order to promote your business. In this era we live in, where technological advances seem to be happening by the second and with an ever growing customer need to establish deeper connections with products and services, the
basic requirements to build a strong business communication foundation are much more
complex.

If you are in business and you plan to stay that way, customers expect you to have:

• A strong brand
• A professionally designed corporate identity
• A strong online presence

Ok, so what exactly does that mean?

Source
QORF Green Circle Member Hover Creative Studio
Gabriel Celuque