BVRT Visitor Research

BVRT Visitor Research

Brisbane Valley Rail Trail Visitor Research Program

Posted on 08.06.2020

Brisbane Valley Rail Trail Visitor Research Survey is now OPEN and is designed for all trail users that have accessed the trail in the past 12 months with a particular focus on users that are visitors to the region.

The survey can be accessed via the following link: https://uqbel.az1.qualtrics.com/jfe/form/SV_bfnIJ1SKCzdvkaN?Group=qorf

The survey is open until Friday 12th June 2020 


Project Overview

The Department of Transport and Main Roads (TMR) and Somerset Regional Council have engaged The University of Queensland’s Business School Service Innovation Alliance (SIA) to carry out visitor research on The Brisbane Valley Rail Trail (BVRT).

The purpose of the project is to profile trail users to provide insights into market awareness, user experience, and user motives, behaviour, and spending patterns.

Project Activities

The team will use multiple data sources to develop a comprehensive market profile of trail users, including:
• User Survey (face-to-face at various points along the trail)
• Online Survey
• Focus Groups

The project will take place between March 2020 and July 2020.

What types of information will be collected?

The survey will capture the following information:
• Information sources that visitors use to plan their trip;
• Motivations for visiting the trail;
• Expenditure while on the trail;
• Overall satisfaction with the trail experience;
• Trail user demographics.

How we will engage with you

A key component of the Brisbane Valley Rail Trail Visitor Research program’s success is engagement with stakeholders and community members to incorporate various views and knowledge of the trail. Engagement will occur through email correspondence and focus group forums. We will provide specific dates and details of various engagement activities at appropriate stages of the project’s development.

For further details, please contact:
Lara Klestov
Project Manager
l.klestov@uq.edu.au

 

 

Share

FacebookTwitter

Have a story to tell or news to share?

Let us know by Submitting a News Story

Discover Queensland

Explore all of Queensland’s adventures.

Start Exploring

What's On

Oct

31

Forest Therapy Walk

Mindfulness in the City Botanic Gardens
Read more

Nov

07

Pinnacle Sports Top Rope Course

The skills you need to get climbing outside
Read more

Nov

13

Healthy Country Healthy People

AABAT Nature & Health Symposium 2020
Read more

Latest News

Queensland’s National Parks

An economically important tourism resource

Read more
Outdoor Recreation Policy Statement (Update)

for the 2020 Queensland State Elections (inc Party responses)

Read more
Indigenous kids teaching military about culture and courage

Abseiling 80 metres down a sea cliff.

Read more

Become a member

We welcome applications for new Community and Green Circle Members from organisations and individuals involved in the outdoors

Learn More
Tail Lights by Georgina Pratten